The revgen gtm framework

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Dedicated Time: ~0.5 days per week

Core Zones Included:

• Zone 2: Marketing & Demand Generation
• Zone 3: Lead Gen to Pipeline Building
• Zone 4: Continuous Process Improvement

The INNOVATE set is for businesses needing a strong, repeatable GTM foundation. We install the core mechanics of a high-performing revenue engine by aligning your message so your team speaks with one voice, optimizing your funnel to create more pipeline, faster, and establishing a culture of continuous process improvement.

Dedicated Time: ~1 day per week

Core Zones Included: All zones from INNOVATE, plus a dedicated focus on Zone 5: Leverage Technology

The PIONEER set builds upon the GTM foundation by focusing on a critical lever for scale: technology. We transform your tech stack into a growth engine, not a cost center, by leveraging automation and AI to build process efficiencies that create a significant and sustainable competitive advantage.

Dedicated Time: ~1.5 days per week

Core Zones Included: All zones from PIONEER, plus a dedicated focus on:

• Zone 1: Executive Leadership Engagement
• Zone 6: Individual Contributor Excellence

The VISIONARY set scales your people alongside your processes. We elevate our partnership to ensure your executive leadership becomes a force multiplier for growth through strategic alignment. Concurrently, we install a disciplined coaching rhythm to drive individual contributor excellence. 

Dedicated Time: ~2 days per week

Core Zones Included: A comprehensive, concurrent focus on all 8 Zones, including:

• Zone 7: Partnership Programs
• Zone 8: Customer Success

The QUANTUM set is our complete OnDemand CRO solution, mastering the entire revenue lifecycle. We expand our focus to build partnership programs that act as a powerful force multiplier for your sales reach, while transforming Customer Success into your most reliable growth engine to drive durable, long-term value.