This morning I sat down with Tracey McInnes (CEO & Founder of MKT AI) to discuss the challenges and solution options for today's entrepreneur, whether you're in a new start-up or a years-out SMB success story.
She cast excellent questions that spurred my curiosity and left room for options and even debate. We hope you will gain from the content herein.
Confused buyers don't buy. They stall. Make sure your team is consistent with how it describes your Unique Value Proposition to remove friction and scale your growth effectively.
Who is our Ideal Customer Profile (ICP), and how was it developed?
Grow through replicating your Ideal Customer Profile.
What is your primary GTM motion (e.g., product-led, sales-led, channel-led), and how do we support it?
Make sure your talent pool is aligned with your GTM motion.
What is our primary GTM motion (e.g., product-led, sales-led, channel-led), and how do we support it?
Leaders - be thinking across your company and GTM organization. Tie them all together so as the waters rise, no department is sinking due to the support of the others.
Coordination and clear communication across the entire GTM organization (interdepartmental collaboration) is critical for exceptional results.
GTM Leaders need to drive this communication deep into the organization and test on it from time to time.

Are you involved in or being sold on a GTM "Best in Class" Assessment? If yes, maybe we should visit. Or at least listen to this video.
May 2025
When you need great content about AI, Go-to-Market, Business Leadership, Sales, and other critical-to-my-business topics...come here!
REVGEN - The SMB Go-To-Market Guide 2025 by REVGEN (pdf)
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DownloadDeloitte 2024-sustainability-action-report (pdf)
DownloadMcKinsey State of AI March 2025 Report (pdf)
DownloadMcKinsey - Unlocking B2B Profitable Growth with Gen AI (March 2025) (pdf)
DownloadSalesforce 2024 State-of-the-Connected-Customer (pdf)
DownloadSalesforce's Marketer Guide-to-Success-ebook 2025.pdf (pdf)
DownloadTSIA_Technology_Trends_2025_Future_Predicitions_for_a_Rapidly_Evolving_Industry (pdf)
DownloadMcKinsey&Co. - The-Inner-Game-Of-Women-CEOs (pdf)
DownloadCMO The-Pathway-to-GenAI-Competitive-Advantage - CMO 2025 (pdf)
DownloadDemand Generation Report_DG336_SR_BuyerEngagement_May_2025_Final (pdf)
DownloadSemrush Think_Big_with_AI_Small_Business_Content_Marketing_in_2024 (pdf)
DownloadPlease reach us at innovate@rev-gen.com to answer your question(s).
B2B SMB companies:
- Annual revenues between $5M-$50M
- Employee counts between 25-250
- Sales teams between 3-15
- Industries of Expertise: Technology, Manufacturing, and Professional Services
- Title / Role Most Impacted: CEOs and Founders
REVGEN's services are provided as an extension of our client's leadership team. This is a long-term relationship designed to grow and scale the client's GTM execution. Interestingly, REVGEN takes responsibility and ownership of the objectives we've agreed to, including the successes as well as the failures.
The relationship typically starts with our GTM Assessment. Visibility and awareness of strengths and weaknesses result first, then we match your needs to the best-fit solution set, provide your team with a well thought-out plan called a Value Driver Predictor and Intelligence Report, and then track our progress to that plan.
1. REVGEN's proven Go-to-Market Framework undergirds the AI GTM Assessment we use as well as all of our service bundles.
2. REVGEN's Partner Ecosystem is full of incredible resources who support our joint cause with Partner Channel expertise, many purpose-driven emerging AI Sales technologies, and taking sales coaching to the next level of high-performance professional mindsets.
3. REVGEN is a stress-free and anxiety-free environment. We take care of business and prove strong results, BUT it's not through applying pressure. We believe in proactive planning, transparent communication, seeking creative solutions, building realistic time and budgetary allotments into the plan, and having a serious determination to win.
REVGEN's go-to-market assessment begins during our first appointment, together. We have developed an AI technology that runs in the background, listening to our questions and your answers.
The technology scores are documented based on comparing your responses to those of high-performing SMB companies within the technology, manufacturing, and professional services industries.
By the end of the call, we can walk-through the results and pinpoint with clarity where to focus our time and efforts.
These results can be shared with you and costs you nothing. It's part of our services to help you get onboarded with confidence.
Call us at [(312) 489-1571] OR write today at Innovate@REV-GEN.com.
Your most critical business asset isn't on your balance sheet—it's your mind. The greatest threat to that asset is chronic insomnia, caused by the intense financial stress of running your company. Lack of sleep directly degrades your cognitive performance, leading to poor strategic decisions and lost revenue.
Worse yet, it's medically proven to increase your long-term risk of dementia.
REVGEN helps you protect your most valuable asset. We provide the partnership and expertise to manage business stress, restore your sleep, and ensure your mind stays sharp for years to come.
To be clear, we are not psychiatrists or medical sleep experts. Our expertise is in diagnosing, solving, and driving successful execution of complex Go-To-Market challenges with you. We focus on strengthening your business fundamentals—your strategy, revenue engine, and team alignment—to eliminate the core stressors that keep you awake at night. We solve the business problem so you can achieve the peace of mind you deserve.
Phone From Outside the USA: 001.312.489.1571
Email: Innovate@REV-GEN.com
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