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REVGEN
15 Minute Discovery Call
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15 Minute Discovery Call

Solution Models and Pricing

LONG-TERM GROWTH INFRASTRUCTURE

At REVGEN, we don't do "projects." We build Revenue Engines. Whether you need high-level strategic governance or a full-scale execution team, every engagement is structured as a 3-Year Strategic Partnership. We are committed to the long haul because building predictable revenue requires time, discipline, and stability.


Model 1:  GTM Leadership X1 (The Operator)

Best for: Cash-Stable US SMBs ($5M-$50M)

This is our core offering for companies that have the budget to pay for elite leadership and want to protect their equity. You have a sales team, but you lack a sales leader. We deploy an On-Demand Chief Revenue Officer (OCRO) to your team to build the playbook, manage the cadence, and drive accountability. You pay a market-rate retainer for C-Suite execution, keeping 100% of your upside.


Model 2:  GTM Leadership ES (The Vested Partner)

Best for: High-Growth Startups (Series A) or International Entrants

Designed for companies that need to conserve cash while aggressively scaling. We lower our monthly retainer fees significantly in exchange for Performance Incentives (Equity Stake). We effectively become your "Co-Founders for Revenue," betting on our ability to grow your valuation. This aligns our long-term incentives perfectly with your exit strategy.


Model 3: Business Development Representation (The Pipeline)

Best for: Teams with Closers but no Calendar

If your expensive sales reps are wasting time prospecting, this model builds a permanent "Meeting Engine." We deploy dedicated Business Development resources—powered by our advanced tech stack—to handle list building, cold outreach, and meeting qualification. We deliver a consistent flow of "at-bats" for the long term.


Model 4: Direct Sales or CS Representatives (The Execution)

Best for: US-Based Execution (Sales or Success)

For companies that need to expand their footprint immediately without the HR liability. We deploy experienced, US-based Sales Representatives to close deals or Customer Success Managers to drive retention. These are not short-term contractors; they are dedicated professionals integrating into your culture to drive multi-year revenue growth.


Model 5: REVGEN NCA MSP (The Acquisition Cloud)

Best for: Net New Logo Growth

This is a complete "turnkey" sales department focused exclusively on Net New Client Acquisition. We deploy a full "Pod" consisting of Business Development and Sales Reps, managed by a REVGEN strategist. We isolate the "hunting" function to ensure consistent growth without distracting your internal team from retention.


Model 6: REVGEN GTM MSP (The Full Stack)

Best for: International Market Entry or Full Outsourcing

Our flagship "GTM-as-a-Service" offering. We act as your permanent US Branch Office, providing a synchronized team of Marketing, Sales, Operations, and Strategy leaders. This is for companies that want to outsource their entire revenue function to a proven team, ensuring instant infrastructure and massive velocity over a multi-year horizon.


Model 7: Executive Board Positions (The Governance)

Best for: Strategic Oversight

For high-growth boards that lack deep GTM expertise. A REVGEN Senior Partner joins your Board of Directors to provide governance, oversight, and "truth-telling." We ensure your revenue strategy is built for exit velocity and hold the leadership team accountable to real metrics.


LEVELS OF ENGAGEMENT (A-D): Scaling with You 

Within each model, we offer four "Levels" of engagement which are primarily determined by the size of your company or the aggressive nature you wish to move forward. While our contracts are structured for a 3-year horizon to ensure stability, you can move between levels as your needs evolve.


Below is a breakdown of our service offerings and the associated fees for each. Please call or write today for a comprehensive and transparent discussion regarding our services and fees for your company.

why so many models?

Because options are good.

We don’t believe in a one-size-fits-all approach to revenue. We believe in precision. 


Whether you need surgical strategic guidance or a full-scale execution army, our diverse models allow us to align perfectly with your unique stage, budget, and ambition. We are operators, not theorists. 


We have the proven frameworks, elite talent, and the track record to deliver results in any scenario. The only variable is your commitment: choose the model that fits your vision, and we will drive the engine forward together. 

Measurement Matters: REVGEN loves kpis

At REVGEN, we believe what gets measured gets managed. Our 8-Zone Framework is not just a strategic model; it is a system for driving tangible, quantifiable results. 


For each zone, we track a primary and secondary Key Performance Indicator (KPI) to provide a clear, data-driven view of your Go-to-Market health. These metrics are the heartbeat of our partnership, ensuring our collective efforts translate directly into increased revenue, efficiency, and enterprise value.

kpi associations to each zone

Zone 1: Executive Leadership Engagement

  • Primary KPI: Net Revenue Retention 
  • Secondary KPI: Client Lifetime Value
  • Tracking Frequency: Monthly & Quarterly
  • Why it matters: These KPIs measure if leadership is actively interested and able to drive revenue mindset across the organization. Investors and potential acquirers see these metrics as THE keys to the kingdom. Have you figured out how to bring in new business, keep it for the long-term and expand it, too? These two metrics are the critical not just to the GTM function, but to the overall company. 

Zone 2: Marketing & Demand Generation

  •  Primary KPI: Pipeline Velocity
  • Secondary KPI: Marketing Qualified Leads (MQLs)
  • Tracking Frequency: KPIs are tracked on a weekly and monthly basis, with strategic reviews held quarterly.
  • Why it matters: We prioritize Pipeline Velocity as the Primary KPI because it measures the speed of revenue, not just the volume of noise. While MQLs track activity, Velocity confirms that Marketing is attracting the right buyers who recognize value quickly and move efficiently through the funnel. This shifts the mandate from simply "filling the bucket" to "accelerating the engine," ensuring that Demand Generation is directly accountable for revenue outcomes, not just lead counts.

Zone 3: Lead Gen to Pipeline Building

  • Primary KPI: SQL to Opportunity Conversion Rate
  • Secondary KPI: Sales Qualified Leads (SQLs)
  • Tracking Frequency: These critical handoff metrics are tracked weekly and reviewed monthly to ensure pipeline health.
  • Why it matters: A high SQL-to-Opportunity conversion rate is a direct indicator of GTM efficiency. This efficiency lowers the cost of acquiring revenue, which directly improves profit margins and makes the company a more attractive acquisition target, significantly boosting its valuation. 

Zone 4: Continuous Process Improvement

  • Primary KPI: Sales Cycle Length
  • Secondary KPI: Client Acquisition Cost (CAC)
  • Tracking Frequency: Monthly & Quarterly
  • Why it matters: A shorter sales cycle means revenue is realized faster, and a lower CAC means each dollar of growth costs less. This capital efficiency is a key multiple driver in any valuation model, as it proves the business can scale profitably.

Zone 5: Leverage Technology

  • Primary KPI: Sales Productivity
  • Secondary KPI: Return on Technology Investment (ROTI)
  • Tracking Frequency: Monthly, with deeper strategic reviews held quarterly and annually.
  • Why it matters: A high ROTI and increasing sales productivity prove that the business can scale without a linear increase in headcount. This operational leverage is highly valued by investors and acquirers, as it signals a more profitable and valuable future.

Zone 6: Individual Contributor Excellence

  • Primary KPI: Salesperson Quota Attainment
  • Secondary KPI: Salesperson Turnover Rate
  • Tracking Frequency: Quota attainment is tracked weekly and monthly, while turnover is reviewed quarterly and annually.
  • Why it matters: Consistent, high quota attainment proves your revenue is predictable and not reliant on a few "hero" sellers. A low turnover rate signals a stable, well-managed organization, which de-risks the business in the eyes of an investor and supports a higher valuation.

Zone 7: Partnership Programs

  • Primary KPI: Partner-Influenced Revenue
  • Secondary KPI: Partner ROI
  • Tracking Frequency: Monthly, with deeper strategic reviews held quarterly and annually.
  • Why it matters: A high Partner ROI demonstrates an ability to acquire customers at a lower cost than direct sales, creating a capital-efficient growth channel. This revenue diversification is highly attractive to investors and directly contributes to a higher valuation multiple.

Zone 8: Customer Success

  • Primary KPI: Gross Revenue Retention (GRR)
  • Secondary KPI: Customer Health Score (CHS) Risk Rating
  • Tracking Frequency: Monthly & Quarterly
  • Why it matters: GRR is a financial lagging indicator. It takes time for churn/contraction to materialize, so monthly tracking is great for operational review while quarterly is essential for executive reporting. ANd, CHS is a leading indicator. This must be monitored weekly to triage and immediately respond to at-risk accounts. GTM leadership should be watching this monthly to ensure proactive retention is effective.

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REVGEN, LLC

332 S. Michigan Ave., Chicago, IL 60604 | Innovate@REV-GEN.com

Phone: (312) 489-1571

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