About The founder - Lawrence Meyer

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Is managing your sales team yet another daunting task on your never-ending to-do list? Are you losing sleep worrying that your team is missing out on potential deals, leaving money on the table?

The truth is, bad sales don't make noise. They don't scream for attention like other business problems. It's all too common for business owners to adopt a "hands-off" approach to sales, letting their team manage themselves or relying on a player-coach model. On the surface, this might seem to work because you're not hearing about constant complaints or major disasters. But the silent killer is the lost deal – the missed opportunity that doesn't squeak, but silently drains your profits.

The solution lies in effective sales management. By tightening your sales processes, you can maximize the potential of your existing team, boost your bottom line, and ultimately make your life as a business owner significantly better. This is where REVGEN comes in. Our Fractional Sales Officer model provides you with top-tier marketing and sales leadership expertise at a fraction of the cost of hiring a full-time executive. 

We bring a fresh perspective, proven strategies, and the dedication to optimize your sales process, identify and capitalize on untapped opportunities, and drive your business growth. Don't let bad sales silently erode your profits – take control and unlock your sales team's full potential with REVGEN.

Here’s the business horsepower I, as your sales leader, am ready to bring to your organization:

EDUCATION | SALES TRAINING

• University of Illinois at Urbana-Champaign, Economics
• VineyardUSA, Vineyard Leadership Institute 
• Stanford University, Graduate School of Business, Innovation and Entrepreneurship
• Dale Carnegie - Sales and Leadership Essentials
• American Management Association - Finance for Non-financial Executives
• American Management Association - Strategic Planning
• American Management Association - Sales Compensation
• W. Edwards Deming Continuous Quality Improvement Leadership Training
• The Karrass Negotiating Seminars - Effective Negotiating
• Lake McLean Training - Leadership Through People Skills 
• Challenger Inc - Sales Performance Training
• Force Management - MEDDICC (4 years)

CSO EXPERIENCE

• 35 yrs in Sales, Growth, & Business Leadership - Strategic Enterprise, Enterprise, & SMBs
• Lifted tech company from Start-up to Private Equity to IPO with 2,000 employees over 17 yrs
• Led international expansion of Iowa manufacturer from $10M to $250M annually over 9 yrs
• Re-engineered and marketed Iowa-based services provider 30X in revenues over 7 yrs

FRACTIONAL APPROACH

• Get to know your business, people, and competitors
• Review, standardize, and tighten all sales processes
• Focus on priorities from your Sales Audit, one at a time, and celebrate each win
• Manage your team effectively
• Coach each team member in their mindset and approach
• Use KPIs to drive expectations that consistent actions create predictable outcomes 

SERVICE BENEFITS

• Lead generation increases and becomes tighter
• Sales automation improvements
• Sales team performance increases
• Analytical results tracking, providing data to prove wins/losses
• Sales rise; Costs reduce
• Management time savings
• Happier team; Owners sleeping more soundly