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Meet the B2B Sales Growth Expert – Lawrence Meyer

             

EDUCATION | SALES TRAINING

  • University of Illinois, Economics
  • VineyardUSA, Leadership Institute 
  • Stanford University, GSB, Innovation and Entrepreneurship
  • Dale Carnegie Sales and Leadership Essentials
  • AMA - Finance 
  • AMA - Strategic Planning
  • AMA - Sales Compensation
  • W. E. Deming CQI Leadership Training
  • Karrass Effective Negotiating
  • Lake-McLean Leadership Through People Skills 
  • Challenger Sales Performance Training
  • MEDDICC Sales Training (4 years)


CSO EXPERIENCE

  • 36 yrs in Sales, Growth, & Business Leadership - Strategic Enterprise, Enterprise, & SMBs
  • Lifted tech company from Start-up to Private Equity to IPO with 2,000 employees over 17 yrs
  • Led international expansion of Iowa manufacturer from $10M to $250M annually over 9 yrs
  • Re-engineered and marketed Iowa-based services provider 30X in revenues over 7 yrs


FRACTIONAL APPROACH

  • Know your business, people, and competitors
  • Review, standardize, and tighten all sales and marketing processes
  • Focus on priorities from your assessment, one at a time, and celebrate each win
  • Manage your team effectively
  • Coach each team member in their mindset and approach
  • Use KPIs to drive expectations that consistent actions create predictable outcomes 


SERVICE BENEFITS

  • Lead generation increases and becomes tighter
  • Sales automation improvements
  • Sales team performance increases
  • Analytical results tracking, providing data to prove wins/losses
  • Sales rise; Costs reduce
  • Management time savings
  • Happier team; Owners sleeping more soundly


Reviews

Frequently Asked Questions

Please reach us at sales@rev-gen.com  to answer your question(s).

Small to mid-sized companies in the B2B space with annual revenues between $5M-$50M, having employee counts between 50-500, and marketing within the following industries: Technology - AI, Blockchain, Cloud, Machine Learning, SaaS, Web3), Manufacturing ( Automotive, Chemicals, Food Products, Machinery, OEM, Plastics, etc.), Transportation & Logistics (Just-in-Time Services, Ocean Freight, Rail, Trucking, Warehousing), Professional Services (Business Management, Language Translation, and Localization)


The leaders REVGEN impacts the most are: Founders, Owners, and CEOs.


REVGEN's services are provided as an extension of our cilent's leadership team. This is a long-term relationship designed to grow and scale the client's GTM execution. The standard format includes one half-day per week. This might include weekly team meetings, one-on-ones, and reserved time with the Owner/CEO to provide updates and check-in for any changes.


REVGEN provides well-documented B2B sales expertise, close partnerships with Owners, Founders, and CEOs, and incredible service after the sale. 


REVGEN is open Monday through Friday 7 a.m. to 5 p.m. CST. Support is available 24/7 via phone or email. 


Yes, REVGEN offers a free consultation to discuss your business needs and determine if we are a good fit for each other.


We invoice our clients via credit card on the first day of each month. Any changes to this schedule are created and documented in the contract.


You can contact REVGEN by phone at (515) 800-7677 or by email at Info@REVGEN.com.


Yes, REVGEN provides full turn-key solutions that cover the entire GTM breadth of processes. This starts with brand awareness and a full menu of digital marketing solutions which continue through demand generation, new client acquisition, and even expanding product footprints (upsells and cross sells) with existing clients. 


REVGEN, LLC

332 S. Michigan Ave., Chicago, IL 60604

Phone: (515) 800-7677

Copyright © 2025 REVGEN - All Rights Reserved.

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