Launched in July 2023, REVGEN was founded by Lawrence after he left his position leading the go-to-market team at a small, privately held tech company. That company had recently secured $10 million in venture capital and relocated to the UAE.
Lawrence's initial vision for REVGEN was to create a technology solution that would eliminate unpredictable revenue fluctuations for businesses of all sizes, industries, and locations. He believed this would be universally beneficial.
However, he identified a more immediate and pressing need: a lack of experienced GTM leadership at most SMBs.
Addressing this gap requires less investment and faster implementation than his original tech-focused plan. Critically, Lawrence possesses the necessary expertise, including formal training, extensive experience, and a proven track record of success selling and managing teams of salespeople to both enterprise and SMB clients in domestic and international markets.
Of LinkedIn's 2025 Top 10 Soft Skills, REVGEN provides services for seven of them being:
Bread and Butter Services
Is managing your sales team yet another daunting task on your never-ending to-do list? Are you losing sleep worrying that your team is missing out on potential deals, leaving money on the table?
The truth is, bad sales don't make noise. They don't scream for attention like other business problems. It's all too common for business owners to adopt a "hands-off" approach to sales, letting their team manage themselves or relying on a player-coach model. On the surface, this might seem to work because you're not hearing about constant complaints or major disasters. But the silent killer is the lost deal – the missed opportunity that doesn't squeak, but silently drains your profits.
The solution lies in effective sales and marketing management. By tightening your processes, becoming much more in-tune with the daily rhythms, and analyzing data effectively, we can maximize the potential of your existing team, boost your bottom line, and ultimately make your life as a business owner significantly better. This is where REVGEN comes in. Our OnDemand Go-to-Market Leadership (Sales and Marketing) model provides you with top-tier marketing and sales leadership expertise at a fraction of the cost of hiring a full-time executive.
We bring a fresh perspective, proven strategies, and the dedication to optimize your GTM processes, identify and capitalize on untapped opportunities, and drive your business growth. Don't let bad sales silently erode your profits – take control and unlock your team's full potential with REVGEN.
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