Lawrence had been leading the go-to-market team of a small, privately-held tech company. He helped them secure $10 million in venture capital then they relocated to the UAE. That's when he launched REVGEN, in July 2023.
Lawrence's initial vision for REVGEN was to use predictive analytics technology to track, document and predict customer journey initiatives. He felt businesses of all sizes, industries, and locations would have a need however competition was advancing rapidly and the upfront development fees were excessive. He pivoted.
Lawrence identified a more immediate and pressing need: a lack of experienced Sales and GTM leadership at most SMBs.
Addressing this gap requires less investment and faster time-to-market than his original tech-focused plan. Critically, Lawrence possesses the necessary expertise, including formal training, 35+ years of experience across multiple industries, and a proven track record of success selling and managing teams of B2B sales and marketing personnel to both Enterprise and SMB organizations in Chicago, across the US, and internationally.
Of LinkedIn's 2025 Top 10 Soft Skills, REVGEN provides services for seven of them being:
Bread and Butter Services
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